Bespoke Concrete Products (formally General Concrete Products) is a Prudhoe-based business that has been operating out of the North East for over 65 years. Most recently, the company has earned a national reputation for designing and erecting concrete furniture, such as seating and bollards.

In 2009, managing director Martin Kay was inspired to diversify his product offering after visiting a Stella McCartney exhibition at Belsay Hall in Northumberland. The UK designer had created a 10ft crystal horse in honour of her mother Linda, which gave Martin the idea for Nitecrete®, a luminous concrete that glows in the dark.

Martin utilised the services of the Business & IP Centre in Newcastle to help with the development of Nitecrete®. Its support has included advice surrounding research and development, trademarking and access to tax credits and funding. Staff at the Centre also helped Martin network with like-minded businesses, which resulted in a successful contract win.  Nitecrete® is now being trialled at the new Science Central development in Newcastle and will be used to create illuminated street furniture on the site.

Business & IP Centre partners, Newcastle Science City has also provided Nitecrete® with guidance on worldwide licensing, while Northumbria University is undergoing a R&D project to test the durability and longevity of the product.

Nitecrete® has already received an influx of interest from global organisations including governments and aviation authorities, with Martin and his team being invited to launch the product at the Global Entrepreneur Summit in Kuala Lumpar (October 2013). Martin’s aspirations for Nitecrete® aren’t limited to the UK and he is already in talks with business leaders in Malaysia and South Africa about licensing and selling the product in an international marketplace.

Martin and his founding partners value the support and guidance they have received during the development of Nitecrete®.

“People in the North East are generally pleased to see success stories from the region and so they are happy to help in any way they can.  There’s a wealth of excellent networking groups and funding grants to tap into and organisations like the Business & IP Centre are essential to connect complementary businesses and resources with each other. Their team and all of the partners involved, have really helped us better understand issues around trademarking and entering international markets; we would certainly recommend them.”

More information: www.bespokeconcrete.co.uk/nitecrete.html