Start-Up Day at BIPC Newcastle will feature a programme of free workshops:
* Helping you to know your market and understand how our online business information services can assist you to start-up and grow.
* ‘IBIS World’ will show you how to get the best out of their online business resource
* Our IP advisers will explain intellectual property, why it is so important to be aware to protect what you create and avoid infringing on someone else’s IP
* Google Digital Garage will be making a welcome return to the City Library, following their highly successful residency in 2016, giving you all the tips and advice you need to be successful online.
You can come along for the full day or just book for the sessions that interest you most from the following options:
Intellectual Property & Business Information
10.30 – 12.30 ‘Know Your Market’ and BIPC Databases
Find out about the range of free-to-access business information databases available at BIPC. How can they help you to start-up and grow your business? Come along and find out …
1.00 – 2.00 ‘IBIS World – Presentation’
IBISWorld provides Industry information that covers over 400 UK markets. IBISWorld helps businesses to gain finding through improved business planning, build strategies, and conduct thorough independent market research
The session will provide –
- An overview of IBISWorld
- Navigating the website
- How to use the information for business planning, building strategies and conducting research
2.15 – 3.15 ‘Protect What You Create – IP Basics’
All businesses need to understand intellectual property and how you can utilise it to protect and grow your business. Come along to find out more and to get your IP questions answered.
Google Digital Garage:
Talk 1 …. 3.30pm – 4.15pm ‘How to build a social media strategy’
In under an hour, aspiring social media marketers and small business owners can learn exactly what they need to be doing online. You’ll get tips on creating your own social media strategy based on your business goals, and get a heads up on the best platforms to use.
Discover exactly where your small business needs to be seen and heard on the web in this short talk designed for aspiring social media marketers. You’ll get a run down of the best social media platforms to use in 2017, plus your trainer will explain how to create a social media strategy that delivers the right goals for your business. We’ll cover the importance of defining a set of marketing guidelines too, so you can always stay on brand and on message.
Talk 2 ….. 4.30pm – 5.15pm ‘How to understand your customer’
The power of the internet is an incredible tool when harnessed for business, and with the click of a mouse you can unlock valuable insight and information to help your business succeed. But with so much data available, interpreting it to make practical, real-life decisions can be a tricky task.
Take the guesswork out of digital marketing by learning how Google Analytics can empower you to make data-driven decisions for your business. In this session, small business owners and digital marketing newcomers will discover all the different insights available through Google Analytics. Plus you’ll understand how to correctly interpret the data, and use it to help your business grow.
In this session, Google’s digital experts give you the inside track on how you can use data to uncover trends about your customers, including how people use your website or interact with your business online.
Feedback from previous Google Garage talks has been exceptional, so these should definitely be on your ‘not to miss’ list.
Places for all sessions are very limited so book now to avoid disappointment
Start-Up Day is ‘supported by Google Digital Garage and Virgin StartUp.