Thursday 17 January 2019, 10.00am - 4.30pm   Bewick Hall, Level 2, City Library, 33 New Bridge Street West, Newcastle upon Tyne, NE1 8AX

Delivered by Andy Ditchburn, Creative Director of brand, design and digital consultancy Perro. These free ‘masterclasses’ will provide businesses with the skills, knowledge and support to develop and protect their Brand and Marketing Strategies and Content and Digital capabilities. Providing participants with the ‘tools’ to innovate and grow.

Do you frequently run out of ideas for content? Do you struggle to find time for content? Does your content engage with your audience? Whatever digital marketing activity you implement, you’re going to need great content! This Masterclass will help to make your content marketing easy!

Andy Ditchburn from Perro Communications will share tips and techniques on how to produce effective content that your audiences will want to engage with. He’ll explain the different types of content as well as techniques to generate new content ideas.

He’ll also demonstrate how to save time and create content more efficiently.

Attendees will leave the session with an understanding of all things ‘content’, as well as a Content Marketing Plan.

To attend this event you must be an SME (Small or Medium Sized Enterprise), trading in the north-east and looking to take an innovative approach to growing your business. The event is delivered by Business & IP Centre (Newcastle), as part of the ‘Pathways to Innovation’ project, fully funded by the European Regional Development Fund.

This one of a series of Masterclasses being delivered through ‘Pathways to Innovation’. Others are:

Creating a Brand Identity: 9th November at Newcastle City Library

Marketing Strategy: 6th December at RTC North, Sunderland

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Contact us today if you’re interested in receiving business support. We'll help give you the skills, confidence and knowledge to grow and protect your business.

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