Friday 12 April 2019, 10.00am-4.30pm   Bewick Hall, Level 2, Newcastle City Library, 33 New Bridge Street West, NE1 8AX

Are you unhappy with your brand identity, and not sure how to move forward? Not convinced that your brand identity works hard enough for your business? This Masterclass is perfect for people who are about to develop a new brand identity or evolve an existing identity.

Andy Ditchburn from Perro Communications will share strategies and tips about how to create and develop a bold brand. Andy will demonstrate how a successful brand identity should work and how it can be protected.

Attendees will leave the session with a greater understanding of how their brand can communicate their unique personality, and how it can help a business connect with perfect potential customers.

To attend this event you must be an SME (small-or-medium-sized enterprise) trading in the North-East and looking to take an innovative approach to growing your business. The event is delivered by Business & IP Centre Newcastle as part of the Pathways to Innovation project, which is fully funded by the European Regional Development Fund.

This one of a series of Masterclasses being delivered through ‘Pathways to Innovation’. Others include:

Social Media Strategy – 18th February 2019

Secrets of Search Engine Optimisation – 11th March

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