Wednesday 29 May 2019, 10.00am-4.30pm   Bewick Hall, Level 2, Newcastle City Library, 33 New Bridge Street West, Newcastle upon Tyne, NE1 8AX

Going round in circles with marketing and not sure what to do next? A simple marketing strategy will help you to plan and implement more effective marketing tactics that will generate more return on investment.

In this Masterclass Andy Ditchburn from Perro Communications ( will demonstrate his Market, Message, Medium process, designed to ensure that your marketing communicates compelling messages to perfect potential customers, using appropriate marketing mediums. Andy will also provide an overview of appropriate inbound and outbound marketing tactics as well as show how to monitor and measure results.

Attendees will leave with a marketing strategy, marketing plan and at least one new marketing campaign concept.

To attend this event you must be an SME (Small or Medium Sized Enterprise), trading in the north-east and looking to take an innovative approach to growing your business. The event is delivered by Business & IP Centre (Newcastle), as part of the ‘Pathways to Innovation’ project, fully funded by the European Regional Development Fund.

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