Thursday 25 April 2019, 8.30am-4.30pm   RTC North, Loftus House, Colima Avenue, Sunderland Enterprise Park, Sunderland, SR5 3XB

Join industry expert Alan McGee, Digital Marketing Director with SAY Consultancy, for a full day Masterclass and uncover how to become self-sufficient in this modern world of digital media. Find out practical ways to use digital and social media tools to promote your business, and find out how third-party software can help you manage your time and produce effective social media campaigns.

In addition to the Masterclass, this event will give you a full 360 degree approach that includes a pre-event one to one with a consultant who will talk through your individual circumstances and carry out a pre-assessment either face-to-face or over the telephone.

Post-event, you will have a further face-ti one-to-one opportunity again either face to face or by telephone to help embed your individual action plan and marketing plan into your company.

Who should attend this event?

  • Companies and businesses who want to understand how to cost-effectively create and manage a digital media strategy for their business
  • Individuals or teams who manage sales and marketing strategies on behalf of their company or personal business
  • Aimed at SME’s located in the North East working in one of the following smart sectors relative to Pathways 2 Innovation:
  1. Healthcare & Life Sciences
  2. Advanced Manufacturing
  3. Offshore & Energy Technologies
  4. IT, Creative & Digital

Why should you give up time to attend this event?

  • If your business or marketing team is unsure of how successful their marketing efforts are or unsure as to the direction their strategy is taking them
  • If you want to develop your knowledge base and learn from professionals who are willing to share their knowledge and experiences then this is the Masterclass for you

So what will the Masterclass cover?

  • Complete a Digital/Social Media Audit and Review for 2019 – In essence, this is a Digital Health Check, identifying your existing online image, and helping us to analyse any gaps in skills and knowledge
  • How to create a level of self-sufficiency in your marketing efforts
  • Time management and cost-effective use of digital tools
  • Content Marketing and questioning if are you successfully selling your business On-Line
  • How to maximise PPC advertising within Facebook
  • An opportunity to share and learn good practice from other businesses

By the end of this Masterclass …

  • You will have completed a full Social Media Audit and Review
  • You will come away with a 3-month marketing plan based on what you have learned
  • You will have made new business contacts through networking opportunities


  • 08:30 Registration, breakfast and networking opportunity
  • 09:00 Welcome and Introductions
  • 09:15 Workshop – Review Digital Health Check, how to manage your online image, how this can then help us to create a level of self-sufficiency in your digital marketing
  • 10:45 Coffee Break
  • 11:00 Workshop – Content Marketing, how to create the content that gets you noticed
  • 12:30 Lunch Break
  • 13:15 Workshop – How to maxamise PPC advertising within Facebook, an opportunity to share and learn from other businesses
  • 14:45 Coffee Break
  • 15:00 Workshop – Time management and cost-effective use of digital tools, and 3rd party software
  • 16:15 Q & A Session and roundup
  • 16:30 Event close

Places are limited so register now!

Please note that the agenda and timings are subject to change

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