Friday 22 January 2021, 1.00pm-2.15pm   Online event, accessible via a computer or mobile device

This free webinar provides a practical guide to choosing and protecting your business name.

Every business needs a trading or brand name. Customers need to be able to identify your business from your competition in a highly competitive market place.

This webinar will take you through the reasons for having a trade mark, the 4 rules of trade marking, and the 4 different approaches to choosing your name. It will show you how to search the relevant public databases to find out what class your trade mark should be in, and to see if someone else has already registered the name you want to have.

By taking part in this webinar you will be automatically enrolled on Innovating for Growth Start-ups. An ERDF funded British Library programme to help get your business off the ground. I4G Start-ups consists of 12 hours of support spread over 8 webinars; Doing Research from Home; Introduction to Lean Start Up; Research for New Business; Introduction to Patent Searching; Introduction to Registered Designs; Introduction to Trade Mark Searching; and Get Started Part 1 and. Once you have completed all of these webinars you will receive a certificate of completion.

About the presenter, Neil Infield: Neil Infield has a long career in the information field in various organisations. He is currently the Manager of the British Library Business & IP Centre. He presents the British Library Business & IP Centre’s series of business and intellectual property workshops. He has worked with a diverse range of businesses from all sectors, especially helping those who are at a start-up and growth level.

Please note this is an online webinar. You do not need to come into the library to attend.

This webinar is delivered by the Business & IP Centre London team based at the British Library, using Citrix software. The British Library Business & IP Centre supports people to start, protect and grow their businesses. See the British Library privacy statement and Citrix privacy statement.

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Contact us today if you’re interested in receiving business support. We'll help give you the skills, confidence and knowledge to grow and protect your business.

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